The Colab
client
The Colab
role
Brand Identity, Strategy
industry
Media, CiC
year
2019-2024
Objective
To design a illustration for a small business that accurately represents their brand and appeals to their target audience.
Webflow is the Berlin-based Series A startup on its way to becoming the leading finance platform for SMEs, freelancers, and self-employed persons.
What we've done
1. Letterpress print Making
2. Logo design: Created a distinctive and versatile logo that symbolizes collaboration, mentorship, and community, serving as the cornerstone of The Colab's visual identity.
3. Brand strategy: Developed a comprehensive brand strategy that articulates The Colab's mission, values, and positioning in the media industry, guiding its communication and engagement with stakeholders.
4. Visual identity graphic design: Designed a cohesive visual identity system, including colors, typography, and design elements, to ensure consistency and coherence across all brand touchpoints and communications.
Creative Process
1. Discovery: Conducted research and interviews to gain insights into The Colab's mission, target audience, and competitive landscape, identifying opportunities and challenges for the rebrand.
2. Concept Development: Brainstormed logo concepts and experimented with print making techniques to achieve some results. Explored visual identity elements that capture the essence of collaboration, mentorship, and community, exploring various design directions and iterations.
3. Design Exploration: Explored color palettes, typography, and graphic elements that reflect The Colab's values and personality, experimenting with different visual styles and aesthetics.
4. Collaboration: Collaborated closely with The Colab's team to gather feedback, refine designs, and ensure alignment with the brand's vision and goals.
5. Strategy Development: Developed a brand strategy roadmap that outlines key messaging pillars, target audience personas, and communication channels to effectively position The Colab in the media industry and drive engagement and participation.
Results
The rebranding efforts have positioned The Colab as a hub for collaboration, mentorship, and community within the media industry, known for its commitment to fostering talent and innovation. The new visual identity and brand strategy have resonated with stakeholders, driving increased awareness, engagement, and participation in The Colab's programs and initiatives.
Conclusion
The rebranding of The Colab represents a strategic evolution that aligns with the organization's mission and values, while also enhancing its visibility and impact in the media industry. By investing in a cohesive visual identity and brand strategy, The Colab is well-equipped to inspire and empower the next generation of media professionals, fostering a culture of collaboration and mentorship that drives positive change and innovation in the industry.
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