Sutl Beauty
client
Sutl Beauty
role
Product Design, Campaign Planning
industry
Beauty and Cosmetics
year
2024
Objective
Rebrand Sutl Beauty to reflect its unique identity in the crowded makeup industry, while emphasizing its commitment to quality, inclusivity, and innovation.
What we've done
1. Brand discovery: Conducted in-depth market research and analysis to understand Sutl Beauty's target audience, competitive landscape, and brand positioning.
2. Logo and brand system identity: Designed a versatile logo and comprehensive brand identity system that captures the essence of Sutl Beauty's values and vision.
3. Packaging design: Developed packaging solutions that merge aesthetics with functionality, ensuring product appeal and usability.
4. Brand strategy: Created a strategic roadmap to guide Sutl Beauty's brand development, communication, and engagement with its audience.
5. Campaign planning: Devised creative campaign concepts and strategies to effectively promote Sutl Beauty's products and brand message.
Creative Process
1. Research: Conducted thorough market research and competitor analysis to identify opportunities and challenges in the makeup industry.
2. Design Exploration: Explored various design concepts and visual elements to capture Sutl Beauty's unique identity and differentiate it from competitors.
3. Iterative Design: Collaborated closely with the client to refine and iterate on design concepts, ensuring alignment with Sutl Beauty's brand vision and goals.
4. Brand Strategy Development: Developed a comprehensive brand strategy that aligns with Sutl Beauty's objectives and resonates with its target audience.
5. Campaign Ideation: Brainstormed creative campaign ideas and messaging strategies to effectively communicate Sutl Beauty's brand story and values.
Results
Through our branding efforts, Sutl Beauty has a unique brand identity amidst all those in the makeup industry, resembling it's ethos of the natural and subtle. The new brand identity is designed to resonate with consumers, drive increased brand awareness, engagement, and loyalty.
Conclusion
The branding of Sutl Beauty represents a strategic evolution that aligns with the company's vision and values. By emphasizing inclusivity, creativity, and authenticity, Sutl Beauty is well-positioned for long-term success in the competitive makeup market.
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