Eredi
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client
Eredi
role
Product design, Brand strategy
industry
Fashion
year
2024
Objective
Rebrand Eredi to authentically reflect the founder's experience as a British African diasporan, infusing this unique perspective into the brand's visual identity and positioning. This rebrand seeks to establish a strong connection with the target audience, leveraging the founder's cultural heritage as a key differentiator and USP, while also developing a comprehensive brand strategy for its upcoming summer fashion show.
What we've done
1. Logo design: Crafted a fresh and contemporary logo that embodies the fusion of British and African cultural influences, serving as a visual representation of Eredi's unique identity and values.
2. Branding visual identity: Developed a cohesive visual identity system, inspired by the rich colors, patterns, and textures of the African diaspora, to ensure authenticity and resonance with the target audience.
3. Collateral for summer fashion show: Designed promotional materials for Eredi's summer fashion show, integrating elements of British and African aesthetics to create a compelling narrative and enhance brand visibility and engagement.
4. Brand positioning and strategy: Formulated a comprehensive brand positioning and strategy that celebrates Eredi's cultural heritage, emphasizes its commitment to diversity and inclusivity, and aligns with its vision for the future.
Creative Process
1. Discovery: Conducted extensive research into the founder's background, cultural heritage, and personal journey to uncover insights and inspiration for the rebrand.
2. Ideation: Brainstormed logo concepts and visual identity elements that capture the essence of the founder's British African diasporan experience, exploring ways to integrate cultural motifs and symbolism into the brand's identity.
3. Design Exploration: Experimented with colors, typography, and design elements that evoke the vibrancy and dynamism of British and African cultures, seeking to strike a balance between modernity and tradition.
4. Collaboration: Collaborated closely with the founder to ensure that the rebranding efforts authentically reflect their vision, values, and cultural identity, fostering a sense of ownership and pride in the brand.
5. Strategy Development: Developed a brand positioning and strategy framework that leverages Eredi's unique cultural heritage as a strategic advantage, positioning the brand as a leader in inclusive fashion and cultural expression.
Results
The rebranding efforts have successfully positioned Eredi as a luxury trailblazer in the fashion industry, celebrated for its fusion of British and African aesthetics, commitment to diversity and inclusivity, and bold vision for the future.
Conclusion
The rebranding of Eredi represents a powerful celebration of the founder's British African diasporan experience, infusing authenticity, cultural richness, and storytelling into every aspect of the brand's identity and positioning. By embracing its unique cultural heritage as a strategic advantage, Eredi is poised to make a lasting impact in the fashion industry, inspiring and empowering individuals from diverse backgrounds to express themselves authentically and boldly.
