Paramount Students
client
Paramount Students
role
Rebrand, Visual Identity, Product Design, Design and Brand Strategy
industry
Education Tech
year
2024
The Goal
Revitalise Paramount Students' brand identity to align with its evolving vision by crafting official brand guidelines to guide consistent messaging and visuals.
Actions Speak Louder Than Words
1. Brand audit and report
2. New and improved brand guideline
3. Reworked and strategised messaging
4. Redesigned visual identity and assets
5. Print and product informed by redesign
6. Website redesign concept and finessed website copy
Trust the Process
1. Research: Research conducted on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
2. Mood-boarding: Using the insights from research, mood-boards where curated to inform potential design directions.
3. Digital Design: After reviewing mood-boards with the client, several digital designs were created using Adobe Illustrator.
4. Refinement: Chosen designs were refined based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
5. Finalisation: Final assets such as reworked logo, iconography and letterhead templates were sent in various file formats to ensure that it was suitable for both digital and print use.
The Results
The new visual identity and messaging accurately represents the brand's values and positioning while maintaining a clear voice and personality that resonates with their 3-core target audiences (students, high schools and universities).
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